1. Quality of packaging design
These are the most important criteria you should consider while choosing a packaging design company. There are many reasons why this factor can be very crucial for your brand’s success, but it basically comes down to one main thing: A good quality of packaging design will ensure that your product gets noticed and purchases are made. Furthermore, consider sustainable and eco-friendly packaging. Studies have shown that 67% of American consumers find paper and cardboard-based packaging more attractive than other materials. This is only over an eco-friendly decision, rather a stylish choice towards which consumers have a preference.
2. A clear understanding of information that goes on the packaging
Packaging design companies should have a strong understanding of the entire supply chain process. The packaging must contain all information about ingredients, nutritional facts, and other important data related to the product’s use or consumption. It should also be designed in a way that enables customers to recognise it easily from a distance while they are shopping at grocery stores etc. And if your product is a food item, then it must be clearly marked as per FDA guidelines.
3. Experience in graphic and structural design
Choosing a packaging design company with experience in graphic and structural design will ensure your product is designed beautifully. The packaging design company will have a clear understanding of the market and its target audience, which enables them to create packaging that is both attractive as well as functional. Make sure they have an eye for detail as this can make the difference between good and bad designs. Consider researching through their previous designs to get a better understanding of their style and taste.
You should also ensure you work with a creative team who can think out-of-the-box for your product package designs. It’s important because if the package is unique, it will be noticed, and people will want to know more about the product.
4. Cost optimisation
This is one of the most important aspects to consider while finding a packaging design company. You need to make sure that your package stands out from the competition, but at the same time, it should be within your budget constraints. There are many ways you can reduce cost without compromising on quality, like by opting for matte finish instead of gloss and using recycled materials. Your packaging design company should help in this regard. The best way is to have a clear understanding of what you want before starting the process so that your designer doesn’t waste time during their initial meetings with you.
5. Offer intuitive customer services
Look for packaging design companies that can provide you with good communication throughout the project. They should be available during all stages of development, starting from pre-production through production and ultimately delivery. This is important because it allows them to respond whenever changes are required in your product or package design. The team at a well-established packaging design company will maintain a smooth workflow and meet all deadlines, which is crucial for your product’s success.
