Packaging Industry Innovating Design to Match New Consumer Trends
Consumer trends have shifted in the past few years, and many businesses across the globe are adapting their product packaging to meet these new priorities. Packaging Industry Manufacturers across the world has come up with the new Design Innovation to meet the new Consumer Trends.
Consumer trends are evolving compared to just a few years ago, and package designs are adjusting to keep pace. Emily Safian-Demers, editor at Wunderman Thompson Intelligence, shared at 2022 Luxe Pack New York some notable packaging trends that have risen from shifts in business and consumer priorities in the past year.
Between a new approach to sustainability and a more playful and entertaining approach to packaging, Safian-Demers laid out both a map of packaging’s current landscape and a look at what could come next.
A reduction or elimination of harm to the environment is no longer enough for consumers, according to Safian-Demers. Instead, consumers are pushing for a positive impact through planet regeneration, and many expect businesses to lead the charge.
Some brands have responded to this rising demand for sustainability with an increased sense of transparency about their sustainable practices.
Safian-Demers pointed to Cocokind, noting that in 2021 the skincare brand released new product labels that include sustainability fact panels, similar to the nutrition labels consumers are already familiar with.
The panels detail each product’s carbon footprint, sustainability details, and recycling instructions, making that information as directly available as any nutrition label.
Cocokind is far from the only beauty brand offering added transparency in sustainability. Safian-Demers also pointed to the efforts of a coalition of prominent beauty brands, titled the EcoBeautyScore Consortium and made up of Unilever, Henkel, L’Oréal, Natura & Co, LVMH, and several other brands.
Formed in September 2021, the consortium developed a system to track their products’ environmental impact and sustainability, and make that information available to consumers.
Safian-Demers also emphasized the view that planetary health and individual health are intertwined, with companies innovating for more accessibility to reach a wider user base.
A Lighthearted Approach to Packaging
Some businesses have also adapted to bring a sense of joy and optimism to the consumer. Safian-Demers said this trend combats the common feeling of fear and anxiety brought on by the COVID-19 pandemic and other recent issues.
McDonald’s has also joined the trend of playful packaging. The company’s revamped package design features bright, bold colorways to “reflect the innate joy of the McDonald’s dining experience,” Safian-Demers said.
“After a really unpredictable, I’ll say two years, it’s been longer, but 2022 is starting to channel this creative playfulness that symbolizes growth and freedom. And these whimsical, colorful designs are really solidifying that energizing experience,” Safian-Demers said.