Safian-Demers pointed to Cocokind, noting that in 2021 the skincare brand released new product labels that include sustainability fact panels, similar to the nutrition labels consumers are already familiar with.

The panels detail each product’s carbon footprint, sustainability details, and recycling instructions, making that information as directly available as any nutrition label.

Cocokind is far from the only beauty brand offering added transparency in sustainability.  Safian-Demers also pointed to the efforts of a coalition of prominent beauty brands, titled the EcoBeautyScore Consortium and made up of Unilever, Henkel, L’Oréal, Natura & Co, LVMH, and several other brands.

Formed in September 2021, the consortium developed a system to track their products’ environmental impact and sustainability, and make that information available to consumers.

Safian-Demers also emphasized the view that planetary health and individual health are intertwined, with companies innovating for more accessibility to reach a wider user base.

A Lighthearted Approach to Packaging

Some businesses have also adapted to bring a sense of joy and optimism to the consumer. Safian-Demers said this trend combats the common feeling of fear and anxiety brought on by the COVID-19 pandemic and other recent issues.  

McDonald’s has also joined the trend of playful packaging.  The company’s revamped package design features bright, bold colorways to “reflect the innate joy of the McDonald’s dining experience,” Safian-Demers said.

“After a really unpredictable, I’ll say two years, it’s been longer, but 2022 is starting to channel this creative playfulness that symbolizes growth and freedom.  And these whimsical, colorful designs are really solidifying that energizing experience,” Safian-Demers said.